Patrick Assaraf Spring/Summer 2018
No gimmicks. No bells and whistles. Sometimes the best things in life are simple. The Patrick Assaraf Collection is built on two pillars: casual wear doesn’t need to be “sloppy” and luxury clothing doesn’t need to be expensive. Assaraf’s minimalist clothing for the modern gentlemen begins with premium materials. His understated shirts are the epitome of business-casual style—made from fine cotton and boasting elegant patterns. His signature sweaters are produced using 30-gauge cashmere and ultra-light merino wool. He elevates the humble T-shirt—available with long or short sleeves—by using super-soft Peruvian pima cotton. A subdued colour palette makes it easy to endlessly mix your favourite pieces. The Assaraf concept of “de-lux-in” lets you simplify your wardrobe from the inside out with timeless, quality basics for an easy, comfortable style.